Aiming to increase customer lifetime value and engagement among the community, in a highly competitive segment, Temple Brewery takes the chance into a blockchain based Loyalty Strategy, stepping ahead of its competitors.
Beer segment is very competitive, consumers easily shift from one brand to another and the buying decision process is often driven by discounts or availability.
The new Loyalty Program will bring gamification ecommerce integration, giveaways, trials, in store activation and freebies encouraging new routines for consumers that want surprises harness digital innovations. Looking to reward customers with personalized incentives that best reflect their interactions with the brand to increase brand love and advocates.
The new Loyalty Strategy was launched during St. Patrick’s day +1500 users gain their membership.
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