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Adidas celebrates runners’ achievements: omnichannel loyalty for AdiClub members



Adidas reward marathon finishers with personalized medal and special merch for the AdiClub members

For the 1.st time in history 8.500 runners were able to get a personalized finisher medal with their name and official time certified in the blockchain.

Understanding consumer insights to deliver personalized experiences to members is the path to success. AdiClub members use the digital collectible medal as a key unlocking special merch to be redeemed at the local Adidas store.

This innovative approach seamlessly merges both the online and in-store experiences, creating a robust omnichannel loyalty strategy.


Adidas and Qurable have come together to create a truly unique and inspiring experience that sets the stage for the future of loyalty and engagement.


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