Tags: Adidas , NFT Sports , Phygital, membership program

For the 1.st time in history 8.500 runners were able to get a personalized finisher medal with their name and official time certified in the blockchain.
Understanding the real value of token-gated experiences can bring to users is the path to success. AdiClub members use the digital collectible medal (NFT) as a key unlocking special merch to be redeemed at the local Adidas store.
Runners mint their NFT with or without a crypto wallet, in a single click, reducing web 3.0 ´s setbacks completely. This is a great use case of web2 brand success tie up with web 3 power.